Jump | Job Feed — Ali

Design Portfolio

Mobile and Desktop Platform | 2019
Role: Product Designer

The Challenge

The platform needs an audience - candidates searching for jobs - to apply for vacancies posted at Jump and, therefore, provide candidates to businesses. For a long time, though, the task of inviting potential candidates to apply for vacancies was made manually.

In order to scale the product (instead of the service!), Jump needed to generate organic traffic to the platform, to then convert visitors to potential candidates.

Requirements

When I first joined Jump as a Product Designer, in 2018, part of the platform wasn't public to users: professionals searching for a job had first to create an account, to then be able to see jobs.

I advocated for an open platform, believing it would provide a better and more transparent experience for our end-users, while also being able to attract more potential candidates through search engine, directly impacting conversions.

As a first step of this project, I changed the user-flow and Jump made the job feed a public page, so anyone could browse jobs with or without a Jump account. Next step was to attract more organic traffic to the page.

Research

In this project, I worked alongside the Product Owner, Marketing Team, Copywriters, Developers and SEO experts in order to achieve our goal.

Before designing the new job listing page, I made research on competitors and other products with similar pages: digital platforms or market places that had a page of products provided by users (sellers) to other users (buyers).

I looked at several job boards, such as Indeed, Totaljobs, as well as Amazon, Booking, Airbnb etc. I analysed the patterns used to organize the content across the pages, the different usages of key words and the navigation.

From data analyse, I also found that users would search for jobs on google by typing the job title + jobs + location:

Solutions

The structure of the content was one of the key elements of the page to help increase relevance on search engines, so I gave great focus to it in my designs.

I started with paper mockups, that helped the team moving blocks of content around to understand the best possibilities for our page. Then, I designed low fidelity mockups with more detail and information.

I added to the page header the job title together with the location (city or country), generating several job listing pages, one page for each combination of job title + location.

I included in the design a FAQ, so copywriters could create content to answer common questions searched by users (based on data analyses), while also emphasising key words to boost SEO.

I also designed several blocks of contents that could be used as flexible modules through the page, grouping similar jobs in a specific topic, repeating the main key-words across the page without actually repeating the content.

Jump platform runs on both desktop and mobile devices, but the great majority of users searching for jobs are on their phones. So while changing the structure of this page, I took the chance to explore ways to also make the user experience of filtering for jobs a more pleasant task.

I designed a beautiful landing page that would take up the space on the screen, creating a great first impression. That big image would, then, collapse on the user scroll, providing more visual space to focus on what the user wants: the jobs.

When the user wants to set up the search with further details, the filter is easy to find and pleasant to use.

The Impact

This is an ongoing project. While still being implemented through several iterations, still project has brought already great impact by increasing the relevance of the pages. For the first time, Jump started to be listed near the top of Google Search for many of the planned key words, helping to increase substantially the organic traffic to the platform.