I worked on this project last year. Emporio Aventura is an e-commerce in Brazil, that sells really nice outdoor equipment. Their web site was outdated and with a lot of usability issues.
They asked me to create something modern, but with an outdoor life, far away from the city feel to it, because their target audience loves the smell of grass and is always seeking a breath out of town. This is the result, I was quite pleased with it.